Capturing the Essence of Industrial Elegance in French Poster Art by René Ravo » Design You Trust
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René Ravo, born in 1904 in Étampes, France, emerged as a prominent French poster designer and illustrator despite a challenging start.
Orphaned at nine, Ravo’s early ambitions in drawing were cut short by the necessity to work in automobile mechanics. During his military service this mechanical background became an asset, allowing him to attract advertisers through his industrial-themed design. Starting his career in 1920 with the Puybelle agency and later working for Avenir-Publicité from 1924, Ravo eventually founded his own studio in Paris’s 9th arrondissement.
He produced an enormous number of advertisements for major brands over the years. He contributed significantly to the art form of poster design, until the 1960s when the industry began to favor photography. Residing in Andrésy (Yvelines) for much of his life, Ravo passed away in 1998 in Versailles at the age of 93. His collection of posters, spanning the 1930s and 1960s, is a testament to his legacy.
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