Martin Scorsese’s Squarespace Super Bowl Ad Wants You to Put Down Your Phone

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Zoom in to see more. Martin ScorseseHe knows how to frame a shot. Ostensibly he’s dialed in to talk about his new Super Bowl ad for Squarespace, but as he’s settling in, he adjusts the iPad he’s calling from to make sure his face is framed perfectly by the bookshelves behind him.

It’s not so much vanity as a desire to take digital communication seriously. Scorsese’s Super Bowl spot is a punchy, humorous riff about what would happen if extraterrestrials came to Earth and couldn’t get humanity’s attention because everyone is lost in their phones. It’s funny, but also something Scorsese thinks about. He is 81 years old and remembers how the transition from radio to TV to film was made. He has a lot to say about how people consume visual media from all generations.

Now, include TikTok. Late last year, the legendary filmmaker—who recently received his 10th Best Director AwardNomination for Killers of Flower Moon—went viral when his daughter Francesca Scorsese started A video of her father was posted on YouTubeOn the video-sharing application, learning slang. He says that he might never be good at telling stories on TikTok. But a 30-second spot, he can do. He can do that.

WIRED talked with Scorsese about the Squarespace ad he created, the rise and artificial intelligence in filmmaking, and whether or not he’ll be getting a Vision Pro.

This interview was edited for clarity and length.

Angela Watercutter, Shall we dive straight in?

Martin ScorseseI’m not sure. I’ll do my best. [Laughs]

I saw your behind-the scenes work with Francesca. How does it feel to work with your daughter as a co-collaborator?

It’s just a continuation of our normal behavior. It’s a very solid foundation for me. There’s absolutely no judgment or direction. It’s a real game of balancing each other. It seems very natural to her.

You’re both very funny.

She has a great sense of humour and is an excellent actor. Some say it’s not about acting, but just being. Simple is not easy. But that’s not the key.

Does this mean that we’ll be getting more TikToks in the near future? I know they’ve been anticipated by the internet.

We would like to add a few more. It’s a busy time right now. If she comes up with an interesting idea during the nature of the work itself, where we’re doing interviews and we’re going places to do an event or whatever, that adds an energy to it. It makes it more natural. In a way, it’s disarming, because we have no choice. We have to get this done and it’s like, “Let’s go do it,”Instead of “Don’t bother me. Get away from me with that iPhone.” I like the iPhone, I’m just saying keep it away from me.

Ha! Right. I understand what you mean.

I don’t know what winds up on the internet. I did not know that it would end up on the internet. However, it’s all right.

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